Today’s consumers tend to purchase brands based on experiences they have had before, during and after the purchase. According to a study conducted by Ipsos, a key factor affecting purchasing decisions is how we think and feel when we interact with a brand. The opinions we form at key points – e.g., when we ask for information – determine whether or not we’ll continue our relationships with a given brand.
Since the average consumer spends more and more time engaging with their smartphone, it makes sense to use the smartphone as the entry point for these experiences. And now, with more smartphones offering Near Field Communication (NFC) as a standard feature, companies can start using NFC to connect everyday products to the cloud and deliver better brand interactions at every point. This is done through what is known as NFC product tagging, which brings completely new brand-customer relationships and business opportunities that were impossible to imagine a few years ago.
- NFC as the key enabler of the Internet of Things
- NFC tagged products
What they are, how they work, what benefits they offer.
Typical applications and some real use cases
- NXP solutions
The NTAG family and other NXP NFC tags
- General Introduction level
- Sales, Marketing, Business Development
- FAEs, Development Engineers, Technical Managers
- PC-based attendees
Required: Windows® 8, 7, Vista, XP or 2003 Server
- Mac®-based attendees
Required: Mac OS® X 10.6 or newer
- Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet